Tuesday, July 1, 2008

Feeling a Little "Inside-Out"?

It's launch day for Scrapbooking from the Inside Out. Please join us all day today on the Scrapbooking from the Inside Out web page and message boards (please be patient, the web page may not be up and running until mid-morning). You can get a sneak peak at July's kit on Rachel Kaufman's blog in the meantime. Here is the official press release:

Join me today for the launch of Scrapbooking From The Inside Out!

Scrapbooking from the Inside Out, founded by published designer and instructor Rachel Kaufman, launches today, July 1st, 2008. Scrapbooking From The Inside Out is a kit club, an inspirational source and an online community for scrapbookers who want to explore their inner lives and deepest thoughts and dreams. July's kit and inspiration will focus on ‘Freedom.’

Scrapbooking from the Inside Out advocates Rachel's trademarked approach to scrapbooking – starting with the emotion. It’s ‘Scrapbook Therapy’ – using scrapbooking as a means to self-exploration, self-expression and self-discovery. Each month, the site, and kit, will focus on a specific emotional theme. The stylish, bountiful kit will arrive with products that will take the user on a creative journey of the heart that starts with feelings. Each kit includes at least 10 pieces of patterned paper, 4 pieces of specialty paper, 5 pieces of cardstock, two alpha sets, and a luscious array of ribbon, hard and soft embellishments, two paints or inks, a mini stamp and an album or other item to alter. These limited edition kits are available exclusively online at Scrapbooking From The Inside Out. The kits are ideal for anyone – beginner to advanced, and are perfectly balanced to be adapted and customized by scrapbookers of any style – clean and graphic, funky and freestyle, or vintage and distressed.

Unlike any other kit club, Scrapbooking From The Inside Out offers an online ‘Inspiration’ webpage with music links, photos of great art, quotes and journaling prompts to encourage personal exploration through each emotion. The site will also include techniques, samples and challenges from a stellar international design team: Amanda Berens, Nancy Doren and Bjay Jaminal, and special celebrity guests to help jumpstart creativity. The site includes a forum for sharing ideas, experiences and feelings, as well as a user gallery where scrapbookers can post their pages and projects to help themselves and others be inspired. The kits sell for $49.95 for an individual month, $47.95 per month for a three month subscription, and $45.95 per month for a six month subscription. Subscribers will receive members-only access to additional instruction and rewards, as well as free bonuses with each purchase. Gift certificates are always available – and make the perfect gift for any scrapbook enthusiast.

The mission of Scrapbooking From The Inside Out is to help scrapbookers explore their inner worlds and motivate them to express themselves on the scrapbook page with greater depth, to reach for scrapbooking as support, encouragement and catharsis in processing life’s pleasurable and difficult moments. Scrapbooking From The Inside Out creates a totally new space in the scrapbooking world for sharing thoughts and feelings in the way that only scrapbookers can. We look forward to welcoming you there!

You can catch Rachel’s video introduction to the Scrapbooking From The Inside Out concept on designer Leah Fung’s blog today at http://www.leahfung.typepad.com/